I’m passionate about designing stunning Ecommerce and SaaS solutions that don’t just look great but also drive real business impact. My journey started with freelance and voluntary projects while studying, and I now work at Shot Scope, one of the UK’s fastest-growing sports technology brands, optimising digital experiences that enhance both product engagement and purchasing journeys.
Passionate about improving
I believe great design comes from continuously learning, experimenting and refining design craft. Outside of my day-to-day work, I’m always exploring new ways to grow my skills – whether it’s reading a book on design or business, building websites, creating digital art, prototyping features I wish existed in my favourite apps, or writing blogs about designing for Ecommerce. These personal projects help me train my creativity, refine my problem-solving approach, and stay ahead of industry trends.
I enjoy watching films, listening to music, creating digital art, and playing games and sports. My main sport has always been football, however I have recently started playing golf, which is fun, frustrating, and incredibly difficult all at the same time. I am comfortable being the butt of sports jokes, having grown up a proud Tottenham supporter.
I love to travel. Trying new foods, seeing unfamiliar places, and experiencing unusual activities excites me.
